| 9.0 | Use of Your Personal Information/Security | 
   
    | 9.1 | It is important for you to know that 
      we may use some of the personal information provided by you during 
      the use of this website and by using this site you agree to this use. | 
   
    | 9.2 | Your contact details will be stored 
      in our computer database and this, together with other information 
      provided by you (and this information may be supplemented by information 
      we receive from third parties), may be used by us to: (1) for assessment and analysis (e.g. market, customer and product 
      analysis) to enable us to review, develop and improve the services 
      which we offer and to enable us to provide you and other customers 
      with relevant information through our marketing programme. We may 
      use your information to make decisions about you using computerised 
      technology, for example automatically selecting products or services 
      which we think will interest you from the information we have. We 
      may keep you informed of such products and services (including special 
      offers, discounts, offers, competitions and so on by any of the following 
      methods, including e-mail; telephone; SMS text message and post; and
 (2) arrange and monitor any competitions we might offer on the website.
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    | 9.3 | In order to protect you and our other 
      customers, and us, from fraud and theft, we may pass on information 
      that we obtain from making identity checks and other information in 
      our customer records, including how you conduct your account, to other 
      companies, other retailers and to financial and other organisations 
      (including law enforcement agencies) involved in fraud prevention 
      and detection, to use in the same way. | 
   
    | 9.4 | As regards the Disclosure of Your Information, 
      we may give information about you to the following, who may use it 
      for the same purposes as set out above: (1) to other companies in our Group;
 (2) to employees and agents of our Group to administer any accounts, 
      products and services provided to you by our Group now or in the future;
 (3) agents who (on our behalf) profile your data so that we may tailor 
      the goods/services we offer to your specific needs;
 (4) to other organisations for the administration of prize draws or 
      competitions.
 (5) to anyone to whom we transfer or may transfer our rights and duties 
      under our agreement with you.
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    | 9.5 | As regards Cookies, we may use this 
      technology to provide you with, for example, customised information 
      from our web site. A cookie is an element of data that a web site 
      can send to your browser, which may then store it on your system. 
      Cookies allow us to understand who has seen which pages and advertisements, 
      to determine how frequently particular pages are visited and to determine 
      the most popular areas of our web site. You do not have to accept 
      cookies, and you should read the information that came with your browser 
      software to see how you can set up your browser to notify you when 
      you receive a cookie, this will give you the opportunity to decide 
      whether to accept it. We use cookies so that we can give you a better 
      experience when you return to our web site. | 
   
    | 9.6 | We may use third-party advertising companies 
      to serve ads on our behalf. These companies may employ cookies and 
      action tags (also known as single pixel gifs or web beacons) to measure 
      advertising effectiveness. Any information that these third parties 
      collect via cookies and action tags is completely anonymous. | 
   
    | 9.7 | As regards Security, we take all reasonable 
      steps to protect your personal information. However, we cannot guarantee 
      the security of any data you disclose on-line. You accept the inherent 
      security risks of providing information and dealing on-line over the 
      Internet and will not hold us responsible for any breach of security 
      unless this is due to our negligence or wilful default. | 
   
    | 9.8 | You have the right to see personal data 
      (as defined in the Data Protection Act) that we keep about you, upon 
      receipt of a written request and payment of a fee. If you are concerned 
      that any of the information we hold on you is incorrect please 
			contact us. Please note that our site may 
			link to other web sites which may be accessed through our site. We are
			not responsible for the data policies or procedures or the content of
			these linked web sites. | 
   
    | 9.9 | If you want to be removed from our mailing 
      list, please contact us and we will remove 
			within a reasonable time period, your details from our database. |